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Wil Boudreau
Executive Creative Director/Writer
Arby's
It's Good Mood Food. Not just a pitch winning idea, but a truly integrated campaign. The first thing we did was totally rebuild their website, using our new circle based design system based on the "O's" in the themeline.
Our campy Good Mood Food song was a viral hit as we invited people to sing along with the bouncing sandwich.
It even executed all the way down to POP and the french fry cups.
One of several digital engagement programs, Arby's Casting Call
asked people to submit videos
explaining how Arby's put them in a good mood.
The winner, a school teacher from Iowa, created his own music video
and took home the prize of $10,000 and a role in the
next Arby's Commercial.
We did lots of video with our character "RB", here are two of my favorites.
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