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Wil Boudreau
Executive Creative Director/Writer
Pizza Hut
Tuscani Pasta Launch
This Effie winning launch campaign used hidden cameras to fool people into doing something they'd never do, rave about the deliciousness of Pizza Hut Pasta.
Jim Breuer Viral Video
A few months after Christian Bale went viral when he freaked out on the set of the Terminator, we released this video of Jim Breuer (SNL's Goat Boy) freaking out over not being given a bite of Pizza Hut Pizza. Was it real or not? The debate raged, and still does.
Big New Yorker
The most successful product launch in Pizza Hut history asked the question, "Ever wonder why New Yorkers have big mouths?" Starring Spike Lee, Fran Drescher and a man who would one day be POTUS.
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