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Wil Boudreau
Executive Creative Director/Writer
Novant Health
Our 2016 Brand campaign for Novant Health made use of startling cinematic metaphors. These are the first films in a series
of bold and disruptive videos designed to breakthrough in a crowded, usually uninspired category. They got noticed.
Novant Health Case Study
Behind the scenes look at our film, digital and OOH campaign.
Orthopedics Social Content Series
Produced in-house by my team at BBDO ATL, this low cost video series used humor to show the difference the orthopedics specialists at Novant Health could make in your life.
Out of Home
A brilliantly simple way to dramatize how Novant Health sees people not diagnoses.
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