Wil Boudreau
Executive Creative Director/Writer
Lowe's
Fix In Six Vine Series
When Twitter launched their six second Vine video platform, we immediately launched "Lowe's Fix In Six" a series of six second home improvement tips. It won nearly every creative award that year including Cannes Lions, One Show Pencils, London International and D&AD and Best In Show at Mashies

"Never Stop Improving" Campaign
Launched in 2012 and designed to position them as the more innovative player in the category. We licensed music tracks from undiscovered bands and hired
music video directing legend Dave Meyers
(Winner of Video of the Year for Katy Perry's "Fireworks" clip)
to shoot every spot for the first two years. This collaboration led to a campaign with a dazzling visual style and a truly danceable soundtrack.




