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Wil Boudreau
Executive Creative Director/Writer
Wall Street Journal
See Where The Money Leads - Social Content
This series told the untold story of how some of today's most sensational and culturally relevant stories were actually broken by Wall Street Journal reporters who were just doing what they always do, following the money.
"Inside Opinion" Branded Content
15 Min Documentary
Starring Editorial Page Editor Paul Gigot and four WSJ Opinion columnists,
this day in the life documentary, travels from Washington DC to Alaska exploring the difference between News and Opinion.
Freight Farm - Experiential
To promote the Wall Street Journal Future of Everything Festival we built a farm of the future. In a shipping container. On Houston Street in NYC. We grew a lot of veggies and inspired a lot of selfies.
Good Things Come To Those Who Don't Wait
Post Trump Election Campaign
Following the election of Donald Trump there was a stunned "deer in the headlights" mentality in the business world. We sought to inspire WSJ readers into action by reminding them that nobody ever hesitated their way to success. It began with a film about someone who's had a lifetime of ambitious impatience.
JFK Airport
Moving walkway floor decal
The Face Of Real News - Social Content
The line between real and fake news continues to blur. This social media campaign was a powerful reminder of the difference between journalistic rigor and cheap click bait. "The Face Of Real News" featured the stories behind the stories powerfully told in the voices of the journalists themselves.
Check out more videos at: http://journalist.wsj.com
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