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Voya (Formerly ING)

It all started when we created the concept of "Orange Money" from ING,

the money you save for your future.

Then, when ING needed to announce they were changing their name to Voya,

we metamorphosed the Orange Money into an origami butterfly and a powerful symbol of change.

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Orange Origami Critters

(and they're famous friends.)

The origami butterfly was the first member of the orange money

Voya menagerie

Highly branded and engaging, these origami critters have been reminding us to

save "orange money" for retirement for the past several years.

This celebrity campaign was a lot of fun and a

big hit with consumers.

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Nature of Retirement

Social Content Series

Produced in-house by my team at BBDO ATL, this low cost video series used nature films and humor to educate people about retirement saving..

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