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Wil Boudreau
Executive Creative Director/Writer
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Red Stripe
After winning the pitch, we launched our integrated campaign starring the "Red Stripe Reggae Orchestra" A happy band of Jamaicans who celebrated "Little Hoorays." We cast this in Kingston Jamaica with authentic local musicians.
At launch, Red Stripe led all Diageo brands in digital engagement.
Social Content
We stayed an extra day in Jamaica and shot 72 social media videos.
Here's a small selection.
(We also drank a few more Red Stripes.)
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